Sales and marketing

Sprinkling your business with celebrity stardust
MAY 04, 2012
A problem that every new business struggles with is brand recognition. Pitted against large, established corporations with gargantuan marketing budgets, start-ups have to battle under a cloak of near-anonymity.
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Are you undervaluing what you offer?
APR 30, 2012

Undervaluing what you offer could be costing you both clients and money. Here’s how to spot the tell-tales signs and start turning things around.

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Using your voicemail to get new clients
APR 04, 2012
Your voicemail or answering machine message may be the first contact a prospective client has with your business. Here’s how to make it work hard for you.
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Assessing your online marketing
MAR 28, 2012
To improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage.
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Captivate readers with compelling content
MAR 19, 2012
How do you make your written communications so gripping that your readers won’t want to put them down, even if the subject matter is a bit dry? Read on for some handy tips.
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Beware the fake marketing consultant
FEB 28, 2012
There are many so-called marketing consultants to choose from, but how do you separate the good from the bad? These tips should set you on the right path.
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Is your free offer irresistible?
JAN 31, 2012
So you want to capture people’s details when they land on your website. What should you offer in return? And how can you best position it to entice people to subscribe?
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Four tips for messages that multiply business
DEC 12, 2011
In your quest to attract and keep new customers, simple messages work best. Here are some examples of how to talk engagingly and grow your business.
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The trick of confidence
DEC 12, 2011
When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience gave me a rude awakening on this front.
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Tips for better email marketing results
DEC 12, 2011
Want better results from your email newsletters? Try these tips to increase your open and click through rates
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