Sales and marketing

Is your free offer irresistible?
JAN 31, 2012
So you want to capture people’s details when they land on your website. What should you offer in return? And how can you best position it to entice people to subscribe?
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Four tips for messages that multiply business
DEC 12, 2011
In your quest to attract and keep new customers, simple messages work best. Here are some examples of how to talk engagingly and grow your business.
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The trick of confidence
DEC 12, 2011
When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience gave me a rude awakening on this front.
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Tips for better email marketing results
DEC 12, 2011
Want better results from your email newsletters? Try these tips to increase your open and click through rates
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Win more customers
DEC 12, 2011
A stack of prizes and cash are given away each year by Australian companies via competitions. How can businesses best make competitions work for them?
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Creating compelling social media content
DEC 02, 2011
Writing for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the other nets, and they won’t always bite. So how do you create alluring bait for your target audience?
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The seven Ps of the marketing mix
NOV 23, 2011
The marketing mix is the basis from which all good marketing stems. Read on to discover the seven factors that go into it.
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10 ways to manage public speaking nerves
NOV 01, 2011
Feeling a bit anxious at the thought of speaking in front of a group? Have nerves gotten in the way of a star performance at business meetings?
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Book marketing 101: why and how to write your own book
NOV 01, 2011
Writing a book has become an increasingly popular way to position yourself, especially if you’re a service professional or business owner looking to increase your personal profile.
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How to get out of the 'rate-race'
OCT 28, 2011
It strikes me there is a race to the bottom when it comes to pricing lately. Here’s what not to do when you feel your prices are under pressure.
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