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Sales and marketing

Benefits of overseas product sourcing agents
If you secretly consider marketing a necessary evil, or if it makes you feel icky or uncomfortable in any way, you’re not alone!
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Do you hate marketing? You’ll LOVE this.
If you secretly consider marketing a necessary evil, or if it makes you feel icky or uncomfortable in any way, you’re not alone!
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Nine outsourcing mistakes to avoid
There are certain outsourcing practices that, if done correctly, will lead to outsourcing success, but if disregarded, can lead to total failure.
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Hiring an online marketer on a tight budget?
If you’re hiring an online marketer on a shoe string budget, it’s vital to think about six important things before handing over your cash.
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Five tips for hiring a local marketer
Some people like to hire local online marketing providers, even though it’s not necessary. If you fall into this category, consider the following five tips.
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Lessons to learn from the Lego success story
Ten years ago Lego was on the verge of bankruptcy but managed to pick up the pieces. As business owners, we can learn valuable lessons from the Lego story.
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How to be unique without competing
Finding our uniqueness can be tough. But once we find it, we don’t necessarily have to treat everyone else as a competitor.
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Top tips for writing top marketing emails
Despite the popularity of social media and content marketing, email marketing is still a force to be reckoned with. Here are some tips for email success.
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Marketing your service: The seven Ps
Marketing a service requires a different approach to marketing a product. Find out the difference in order to increase your marketing success rate.
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Three unforgivable target market mistakes
Savvy marketing decisions are based on knowing and understanding your audience. Here are three target market mistakes to avoid.
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