Sales and marketing

Content marketing: Developing a content strategy
MAY 15, 2013
Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen.
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How to define your target market (and get inside their heads)
MAY 01, 2013
Marketing your business without a properly defined target market is like driving blindfolded. You might get lucky and coast along for a while, though chances are you won’t get very far.
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Copywriting tips: Five rules of engagement
APR 23, 2013
If your copy doesn’t grab your customers’ attention, how can you expect them to buy your products or services? Here are five ways to make your copy more engaging.
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Why you're spending too much on marketing
APR 23, 2013
Soloists often end up spending more than necessary on their marketing. Fortunately, there is plenty that you can do to avoid superfluous spending and keep your budget on track.
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Generate sales with your email newsletter
APR 11, 2013
Email newsletters are a great way to generate repeat business from existing customers. Follow these tips and you may generate even more!
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A tip for time-efficient content marketing
MAR 07, 2013
Producing content for your podcast or other people's websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch.
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Licensing your intellectual property
FEB 26, 2013
If you own intellectual property then you have the right to authorise other people to use it (aka license the use) if you wish. Before you do, here are some considerations you should be aware of.
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The value of repetition in email marketing
FEB 26, 2013
One-off advertisements aren’t as effective as repeated messages. But repetition can make customers tune out as well. Here’s how to hold your customers’ attention.
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Why you need to address your customers’ objections
FEB 26, 2013
Anticipating and addressing your customers’ concerns in your marketing copy will alleviate their doubts and encourage them to buy.
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How playing hard to get can increase sales
JAN 30, 2013
Making smalls changes to your marketing copy can help shift your business from sounding desperate to in demand, which can have a big impact on sales. Here’s how.
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+ MORE ARTICLES
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