Sales and marketing

Any value in a freebie?
You've likely been approached by people who want what you have, but aren’t prepared to pay for it. Say yes and all of a sudden you run the risk of giving away more than you’re selling.
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Any value in a freebie?
You've likely been approached by people who want what you have, but aren’t prepared to pay for it. Say yes and all of a sudden you run the risk of giving away more than you’re selling.
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GST set for hefty rise, secret documents reveal
The GST could be raised dramatically in a move to generate an extra $45 billion a year, according to leaked documents obtained by Fairfax Media.
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Periscope. What is it and is it good for business?
In case you haven’t heard, there’s a new kid on the social media block—Periscope. But can this live streaming app really help you boost your business?
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Ask the expert: Does generosity really scale?
Do you think people who give away the stuff in their head away for free are crazy? Dan Norris’ friends did. But ultimately, he had the last laugh.
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What’s the single biggest marketing mistake that most businesses make?
Here’s an old school marketing fundamental that seems to have gotten lost somewhere along the way.
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Sparkling success: How to shine in your business
Rather than only focusing on sparkly new sales strategies, look in the mirror: you’ll see the very asset that will help your business shine!
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Beware the trap of accidental competence
Being good at something doesn’t necessarily mean you should make it your life’s work. This cautionary tale shares why.
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Three ways to increase sales with competitions
If you’re thinking about running a competition, you need follow these three steps to make sure you’re increasing trust and not damaging your brand.
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Let’s talk politics, religion, vaccinations and equality… or not
When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?
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