Sales and marketing

Top tips for writing top marketing emails
JUL 23, 2014
Despite the popularity of social media and content marketing, email marketing is still a force to be reckoned with. Here are some tips for email success.
Marketing your service: The seven Ps
JUN 24, 2014
Marketing a service requires a different approach to marketing a product. Find out the difference in order to increase your marketing success rate.
Three unforgivable target market mistakes
JUN 10, 2014
Savvy marketing decisions are based on knowing and understanding your audience. Here are three target market mistakes to avoid.
How to organise smooth-running events
MAY 27, 2014
Organising events and workshops are an excellent way to build your reputation and expand your network. Find out how to organise events that run smoothly.
Why marketing doesn’t win clients
MAY 20, 2014
I believe the main goal of marketing is to build awareness about your business and offerings. But does it create buyers? No. Engagement does!
How to prepare for a media interview
MAY 13, 2014
The more prepared you are for a media interview, the more professional you’ll come across. Let’s get you prepared!
Have I found marketing nirvana?
APR 29, 2014
There’s a place where the marketing is cheap and the conversion rates are higher than anywhere on earth. It’s a nirvana that I was blind to, until now.
Attract leads: Three marketing tips
MAR 11, 2014
In business it’s important to focus on attracting leads as well as closing sales. Read this article to discover three excellent ways to attract more leads.
Five tips for writing regular newsletters
FEB 25, 2014
As a busy soloist it’s challenging to send out a regular newsletter, but it can be done. Here are my top five tips.
How to lead in micro business
FEB 19, 2014
We often think of business leaders as CEOs and board directors, but it is possible to lead as a micro business owner.