Small business planning

Five easily avoidable marketing mistakes
MAY 10, 2012
Marketing is not an exact science, so it’s easy to make mistakes. Here are a handful of common errors that you’ll want to steer clear of.
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Pricing for wimps: your minimum hourly rate
MAY 10, 2012
As a soloist, how do you determine what your hourly rate should be? Use this simple three-step formula to help you work out the minimum you should be charging.
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Good record keeping
APR 30, 2012
Keeping good records involves more than just knowing which records to keep and for how long. It could mean the difference between the failure and success of your business.
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Pricing for wimps: getting started
APR 04, 2012
Pricing is a source of great anguish. And as with many things that cause us anxiety, many soloists choose to deal with the issue by ignoring it. This is a huge shame because good pricing is one of the most effective paths to a profitable business.
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An introduction to ‘Six Hats’ thinking
MAR 19, 2012
Compared to unstructured brainstorming, Dr Edward de Bono’s Six Thinking Hats method has been proven to reduce how long it takes to generate inspirational and innovative ideas.
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The value of getting your costing right
FEB 28, 2012
Understanding how much it costs you to provide your product or service to your customers is vital to running a profitable business. This case study will help you understand why.
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Differentiating your business
FEB 20, 2012
To win new business, you need to show new customers why they should choose you.
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Say thank you by creating connections
FEB 20, 2012
Saying thank you to your customers doesn’t always mean giving a gift or special offer – you can also thank them for their business by expanding their professional networks.
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Soloist success in uncertain times
JAN 31, 2012
The media may be talking about economic doom and gloom but there’s still money to be made and it’s still possible for a soloist business to thrive.
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Six simple ways to transform your business
JAN 27, 2012
Want some simple ideas that will have a real impact on your business? Start with the six tips below.
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