How to advertise

How to get speaking gigs
OCT 08, 2013
The secret to getting speaking gigs is to first become recognised as someone whose ideas matter. Here’s how to do it.
Why changing your name could be bad for business
APR 11, 2013
Female soloists planning to take their husband’s name after their nuptials really need to stop and think. Dropping your maiden name could have a significant effect on your business.
How to create a cost-effective TV commercial
FEB 21, 2013
TV advertising isn’t only for companies with sky-high budgets. With a little innovation, it’s possible to produce cost effective TV commercials for small businesses.
Car dealer 'lied about using daughter in raunchy ads'
NOV 29, 2012
A US car dealer who was accused of exploiting his daughter in raunchy photos on eBay has now claimed he lied about the scantily-clad woman pictured being related to him.
Content marketing for small business
JAN 18, 2012
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it?
How strong is your brand?
MAY 17, 2011
Having a strong brand will help you attract customers, keep customers and continue to grow. Have you thought about yours lately?
Why proofread promotional material?
MAY 13, 2011
Poor proofreading of your promotional materials can impact both your bottom line and your professional reputation, so make sure you give it the attention it deserves.
Are you ready to start hiring?
JUN 28, 2010
As your business grows you may consider obtaining help, whether by outsourcing tasks to free up your time or hiring staff. Either way, are you ready for all that involves?
Your business success: AZ Designz
MAR 09, 2008
Now what would you say to someone who buys a luxury sports car and uses it as an alarm clock to get out of bed each morning? Well you might say to them, Get a life! This week we meet a man who did exactly that. Not only did he get a life, he trademarked the name and is now getting a lot more out of life than he expected.
Your business success: Smart Burn
MAR 02, 2008
A lot of people have a great idea but when it comes to the tricky subject of patents and protecting their intellectual property, they often get their fingers burnt.