Small Business

Small business offers clear language guides to starting up and growing your small business - brought to you by some of Australia's most successful small business owners and experts.
Planning
Five easily avoidable marketing mistakesMarketing is not an exact science, so it’s easy to make mistakes. Here are a handful of common errors that you’ll want to steer clear of.
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Funding
Pennies. (AAP)Twenty ways to pinch penniesEvery penny you don't spend in your business adds to your bottom line. Here are twenty tips to get you started cutting costs.
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Selling online
Getting 'likers' back to your Facebook pageHave you ever 'liked' a Facebook page on the first visit, never to return again? Every Facebook user probably has at one time or another. As a page owner, it sucks.
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Customer service
Doing business Vanuatu styleWhenever I travel I enjoy observing how other cultures approach business and wonder how I can benefit from their practices. Here are some ideas I picked up in Vanuatu.
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Sales and marketing
Miranda Kerr.Sprinkling your business with celebrity stardustA problem that every new business struggles with is brand recognition. Pitted against large, established corporations with gargantuan marketing budgets, start-ups have to battle under a cloak of...
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SALES AND MARKETING:
Generate publicity Social media tips
People in business
Is cloud computing best for my business?There’s been a lot of talk recently about how the cloud will revolutionise business computing. But how is it different to what you’re doing now, and what’s the benefit?
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