While you might not give an expedition to your local supermarket a second thought, it is actually a grocery war zone brimming with overpriced organic food and health foods that aren't really as healthy as they first seem. Before you venture in, arm yourself with Men's Health magazine's top five supermarket rip-offs.
1. Worst red meat: Tenderloin steak
You would think that tenderloin, being one of the more expensive cuts of meat, would guarantee you a tender, flavourful steak. And while it does tick these boxes, it is only so expensive because there aren't many tenderloins on a cow. Your best bet would be the switch to sirloin. It's one of the leanest cuts and has a richer flavour. Depending on where you buy it, it might even cost you half as much.
2. Worst bread: Gluten-free
Even for those who are not coeliac gluten-free eating has become a fad, but unless you actually suffer from this disease buying these kind of foods, might be hurting your hip pocket and doing little else. Gluten-free bread and pastries generally cost three times more than their gluten-containing counterparts and there is no proof they will help you with weight loss. A US study published in the American Journal of Gastroenterology in 2006 found that 81 percent of gluten-free dieters with coeliac disease actually put on weight after two years.
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3. Worst fruit and vegies: Organic onions and avocado
According to a US study, avocados and onions are the most pesticide-free fruit and vegies with regard to how they were grown. Basically anything that you have to peel before eating is relatively low in pesticides. You should use the leftover cash and splurge on permeable items such as peaches, lettuce and apples.
4. Worst fish: Swordfish
Swordfish is an expensive addition to the dinner table purely because of supply and demand. The rarer the fish, the dearer it is. But did you know it could also be potentially harmful due to abnormally high levels of mercury? So much so, that children and pregnant women have been told to avoid it. A better choice would be halibut, which has fewer kilojoules and is a lot cheaper.
5. Worst kiddie marketing: Cartoon-adorned boxes
A box emblazoned with a cartoon character should raise a red flag. It could mean that it is filled with cheap carbohydrates and the money will go towards marketers looking for the next way to attract kids and give parents headaches in the shopping aisle.