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Berkshire, 3G buy tomato sauce maker Heinz

Reported by AAP
Friday, February 15, 2013
Heinz has been sold for $27 billion.
Heinz has been sold for $27 billion.
Warren Buffett. (AAP)
Warren Buffett. (AAP)
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Billionaire Warren Buffett's investment powerhouse Berkshire Hathaway and 3G Capital have announced they will take over US tomato sauce maker Heinz in a deal worth $27 billion ($US28 billion).

The buyers heralded 144-year-old HJ Heinz Co's strong, global portfolio of prepared food brands, which Buffett called "great tasting" products.

Heinz said it was the largest ever takeover in the food industry.

The two buyers will pay Heinz shareholders $US72.50 per share in cash - a 20 percent premium on Heinz's Wednesday closing price.

Counting debt assumed by the buyers, the deal valued Heinz at about $US28 billion, they said.

Heinz shares soared to $US72.51 in opening trade on the New York Stock Exchange after the announcement, adding to a 17 per cent gain over the past 52 weeks.

"Heinz has strong, sustainable growth potential based on high quality standards, continuous innovation, excellent management and great tasting products," Buffett, the chairman of Berkshire Hathaway, said in a statement on Thursday.

"Their global success is a testament to the power of investing behind strong brand equities and the strength of their management team and processes."

With $US11.6 billion in global sales last year, Heinz is one of the largest US food companies.

It owns top prepared food brands such as Golden Circle in Australia, ABC sauces in Asia, Quero sauces in Latin America, OreIda frozen potatoes sold globally, Honig in the Netherlands, Plasmon baby food in Italy, and Classico pasta sauces and Smart Ones low-calorie frozen foods in North America.

But its main products are the iconic Heinz ketchup, sold globally through supermarkets and fast-food vendors, and one of its earliest favourites in the United States, canned baked beans.

"The Heinz brand is one of the most respected brands in the global food industry and this historic transaction provides tremendous value to Heinz shareholders," said Heinz chairman and chief executive William Johnson.

"With Heinz stock recently at an all-time high and 30 consecutive quarters of organic topline growth, Heinz is being acquired from a position of strength.

"As a private enterprise, Heinz will have an opportunity to drive further growth and advance our commitment to providing consumers across the globe with great tasting, nutritious and wholesome products."

The deal is a block-buster for Berkshire Hathaway.

Buffett's firm has been searching for lucrative ways over the past two years to invest its more than $US40 billion cash hoard in an environment of low interest rates and intense competition from other cash-rich investment funds for merger and acquisition opportunities.

Berkshire and 3G pledged to keep Heinz as it is, with its base in Pittsburgh, Pennsylvania.

The deal is subject to approval by Heinz shareholders, and is expected to be completed in the third quarter of this year.

23/08/2014 23:23Sydney, Australia. 23 August,2014
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