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Ten turns to cooking, dating and dancing

Reported by AAP
Thursday, April 12, 2012
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Ten Network Holdings
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Cooking, dating and talent shows are what the Ten Network believes will win over viewers and advertisers this year.

Ten is launching what it calls four "big formats" in 2012 as it takes on rivals Nine and Seven in the ratings war.

Unsurprisingly the new shows, which Ten describes as fresh, irreverent and bold, are all reality based.

For the romantics among Ten's audience, there is Don't Tell The Bride, where the groom and best man plan the wedding without any input from the bride.

Come Date with Me continues the love theme by fusing dating and cooking.

The third and fourth programs the chief executive mentioned was I Will Survive, a talent show that will have Priscilla, Queen of the Desert as its theme, and Everybody Dance Now, a reality show with broad family appeal.

Chief executive James Warburton was talking up the network's suite of shows as he unveiled a 70 per cent plunge in Ten's first-half profit.

He said Ten was building its schedule around its "Super Sunday" line-up and shows such as Bikie Wars, Being Lara Bingle and The Shire are due to hit the screens shortly in addition to the high-rating MasterChef.

Other programs slated to return are Reef Doctors, Puberty Blues, Last Man Standing and Can of Worms.

By broadening its program offerings, Ten hopes it won't have to rely so heavily on the successful MasterChef series to drive its ratings and advertising revenues.

"We are moving away from the one-bet, one-punch mentality. We are building on that property and adding diversity and depth to our schedule," Mr Warburton said during Ten's earnings presentation on Thursday.

"We know when we get to launching the schedule with the power of MasterChef, as the dominant and much-loved brand, with the combination of new content that we will do very well."

28/11/2014 04:00Sydney, Australia. 28 November,2014
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