NZ ICT sales worth $19.56b in 2010

Sales of goods and services from businesses associated with the information and communication technology (ICT) industries in New Zealand were worth $NZ19.56 billion ($A14.78 billion) in the 2010 financial year, Statistics New Zealand says.

That included $18.06 billion sold domestically and $1.5 billion sold to export markets. Services were worth $10.48 billion and sales of ICT goods, including published software, were $9.08 billion.

Telecommunication and programme distribution services, including fixed or mobile services, accounted for just under a third of total sales at $5.9 billion, followed by computer and related equipment, such as computers, scanners and printers, with $3.36 billion in sales.

Among exports, electronic devices and equipment, such as navigation devices, accounted for 20 per cent of the total at $296 million. The next largest export commodity group was electronic components, with $242 million in export sales.

By industry, telecommunication services, including internet service providers, accounted for more than a third of total ICT sales in 2010 at $7.07 billion.

Computer services and software was the industry with the highest growth, rising 8 per cent from 2008, with ICT sales for the industry worth $4.53 billion in 2010.

Small changes were made to the survey between 2008 and 2010, meaning the $18.96 billion total value of sales in 2008 is directly comparable to a barely changed figure of $19.04 billion for 2010.

Based on the comparable figures, export sales rose 7 per cent over the two years, with domestic sales barely changed.

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