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Lululemon pulls yoga pants that reveal too much

Wednesday, March 20, 2013
Models display the pulled line of clothing. (Lululemon)
Models display the pulled line of clothing. (Lululemon)
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Lululemon has pulled its popular black yoga pants from store shelves because they were revealing a little too much of customers' bodies.

The company said a problem in the manufacturing of its Luon pants had led to "sheerness," according to a statement on its website.

About 17 percent of the women's bottoms have been yanked from stores, showrooms and the company's website.

"For the near term there will be a shortage of these styles available to our guests," the statement read.

But Lululemon did not identify the cause of the problem, saying only that it has used the same manufacturer and materials since 2004.

Chief executive Christine Day issued a statement saying: "It is always our first priority to protect the quality of our fabrics that keep our guest so loyal to our products. We will accept nothing less than the very highest quality we are known for."

Lululemon's share price dropped almost 4.8 percent, to US$62.73, in morning trading today.

One analyst told the New York Post there appeared to a "major quality control problem" in Asia where the Luon pants are made.

Lululemon is offering full refunds or exchanges to customers.

The brand started as one store in Vancouver, Canada and now has dozens of stores worldwide, including nine in Australia.

Source: New York Post
Author: Erin Tennant, Approving editor: Mark Worley

21/09/2014 12:02Sydney, Australia. 21 September,2014
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