A US CEO's mocking claim that France's economic troubles stem from lazy workers only putting in "three hours" a day has ignited an international feud.
Titan chief executive Maurice Taylor penned an incendiary letter to French Industrial Renewal Minister Arnaud Montebourg in response to a request for Titan to invest in loss-making Goodyear tyre plant in northern France.
"I have visited that factory a couple of times. The French workforce gets paid high wages but only works three hours," Taylor said in the letter, dated February 8 and obtained by French business daily Les Echos.
"They get one hour for breaks and lunch, talk for three and work for three. I told this to the French union workers to their faces. They told me that's the French way!"
The remarks came as France's economy is struggling in the face of increasing global competition, with leading companies announcing thousands of job cuts in recent months.
Paris has now hit back by accusing the American of displaying "perfect ignorance".
Montebourg responded with a angry letter of his own Wednesday calling Taylor's accusations "extremist" and threatening to retaliate by watching the company's exports to France more closely.
"Your extremist insults display a perfect ignorance of what our country is about," the minister said in a letter seen by AFP.
"Be assured that you can count on me to inspect your tyre imports with a redoubled zeal," he added.
Goodyear said last month it was set to close the plant, which employs 1,173 workers, following five years of failed talks with unions.
Taylor said Titan had a long history of buying and turning around troubled factories but in this case was not in any way interested.
"Sir, your letter states that you want Titan to start a discussion. How stupid do you think we are? Titan is the one with the money and the talent to produce tyres. What does the crazy union have? It has the French government," Taylor wrote.
The standard length of the working week in France is 35 hours.
Taylor told AFP later that France was doomed.
"I just came back from Australia and I met there young Frenchmen and women and young Spanish men and women who have moved there because they can get jobs down there and they're excited to build something," he said.
"That's why in France pretty soon everybody will be sitting down in cafes sipping a glass of wine but they won't be making any money."
It made no sense for anyone, not even the French to invest in France, he said.
He warned that there will be a day when French tyremaker Michelin "won't be able to produce any tyre in France because it'll cost too much money.
"The Chinese pay them (workers) so much cheaper. Why do you think Michelin is putting factories there?" he said.
The country's Socialist government has vowed to tackle France's productivity gap — blamed by critics on high wages and reduced working hours — but is facing opposition from powerful labour unions.
Letter a 'mocking caricature'
The letter drew a furious reaction from unions.
"This is an insulting letter," said Mickael Wamen, the CGT union's representative at the Goodyear plant, saying it showed Taylor "belongs more in an insane asylum than at the head of a multinational corporation".
He said the union was planning to file a lawsuit in the United States against Goodyear and Titan over the closure of the plant.
Titan had one point been touted as a potential saviour of the factory, which produces tyres for agricultural vehicles and which Goodyear says it was forced to close after unions repeatedly rejected efforts to cut costs.
France's Communist Party also expressed outrage at the letter, calling it "an appalling provocation coupled with xenophobia against French workers."
It urged the government to pass a law forbidding profitable companies from laying off workers.
Government spokeswoman Najat Vallaud-Belkacem said that the letter in no way reflected broader US views of investing in France.
"I would remind Mr Taylor that France remains the largest recipient of US investment in Europe and there are probably very good reasons for this," she told journalists.
The opposition UMP party's Bernard Accoyer, who served as speaker of the National Assembly under right-wing ex-president Nicolas Sarkozy, said that while the letter was clearly "mocking caricature", it raised important questions about French labour relations.
"It is not completely unfounded," he told LCI television, saying that France's "serious competitiveness problem" was linked with the "extremist hardliner" views of some unions.
Taylor, who made an unsuccessful run for the Republican nomination in the 1996 US presidential election, said that France's low productivity was putting its industry at risk from emerging powers China and India.