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McDonald's to become 'Macca's' in Australia

Reported by AFP
Tuesday, January 8, 2013
ninemsn reader Steve Tyson snapped this pic of the Engadine store's new sign. (Steve Tyson)
ninemsn reader Steve Tyson snapped this pic of the Engadine store's new sign. (Steve Tyson)
The new signs were installed overnight. (Steve Tyson)
The new signs were installed at Engadine overnight. (Steve Tyson)
Companies forced to change their nameConflict in Iraq and Syria is causing serious headaches for companies who happen to share the ISIS moniker

McDonald's is embracing its Aussie nickname with selected stores around the country changing their signage to "Macca's" from today.

The world-first change - a temporary measure - comes after a branding survey commissioned by the fast food chain found that 55 percent of Australians called the company by its shortened name.

"We've been a part of Australia for over 40 years now and we're incredibly proud to embrace our 'Australian-only' nickname," said Mark Lollback, chief marketing officer for McDonald's Australia.

"What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?"

Lollback said 13 restaurants around the country would change their signage this week as part of the company's celebrations of Australia Day.

The first stores involved Tuesday were in the southern Sydney suburb of Engadine and an outlet in Queensland's Kangaroo Point.

McDonald's signage will return to each site from early February.

Australia is the only country in the world that refers to McDonald's as Macca's and the restaurant has formally submitted the word to the Macquarie Dictionary for consideration in their next update.

The restaurant has said the abbreviation reflects its place in the Australian community, which has a penchant for jocular nicknames.

22/11/2014 07:08Sydney, Australia. 22 November,2014
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