Coke cans Ronaldinho for drinking Pepsi

Reported by Matthew Henry, ninemsn
Wednesday, July 11, 2012

Currency Converter

Katy Perry. (Getty)Most generous celebritiesThe rich and famous stars who give their money to charity

Soccer legend Ronaldinho has lost a lucrative endorsement deal with Coca-Cola after appearing at a press conference with a can of Pepsi.

The Brazillian international was promptly dropped as a Coke ambassador after he appeared on Monday sipping from the arch-rival's can in front of the cameras, Fox Sports reports.

Coca-Cola executives were allegedly enraged by the 32-year-old's slip-up and ended his $760,000 endorsement deal.

A spokesman from the company told Brazilian newspaper O Estado de Sao Paulo it was only a matter of time before the star's contract would end.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Coca Cola marketing chief Marcelo Pontes told the paper.

"The sponsorship had become embarrassing."

23/05/2013 06:41Sydney, Australia. 23 May,2013
advertisement