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Coke cans Ronaldinho for drinking Pepsi

Reported by Matthew Henry, ninemsn
Wednesday, July 11, 2012
World's kookiest billionairesBillionaires and their eccentric and outlandish publicity stunts.

Soccer legend Ronaldinho has lost a lucrative endorsement deal with Coca-Cola after appearing at a press conference with a can of Pepsi.

The Brazillian international was promptly dropped as a Coke ambassador after he appeared on Monday sipping from the arch-rival's can in front of the cameras, Fox Sports reports.

Coca-Cola executives were allegedly enraged by the 32-year-old's slip-up and ended his $760,000 endorsement deal.

A spokesman from the company told Brazilian newspaper O Estado de Sao Paulo it was only a matter of time before the star's contract would end.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Coca Cola marketing chief Marcelo Pontes told the paper.

"The sponsorship had become embarrassing."

23/10/2014 13:15Sydney, Australia. 23 October,2014
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