Australian entrepreneurs have a powerful new way to get their ideas off the ground with the partnership of venture services company Pollenizer and Mi9.
Pollenizer, which has been in operation since 2008, is a start-up incubator which aims to transform innovative ideas into global web businesses.
The company has teamed up with Mi9, a joint venture between Microsoft and Nine Entertainment Co which boasts more than 80 premium content websites, including the ninemsn network.
“Australia has a vibrant digital entrepreneur community with innovative business ideas which we want to help be successful," Mi9 CEO Mark Britt said.
“We are serious about supporting start-ups. Together, we’ll quickly test these ideas, build out a focused product, find a scalable business model, and provide access to large audiences and valuable data and insights, that enable these businesses to grow and prosper."
The first idea out of the gates following the partnership is Flikgift, a new social platform that allows friends and family to easily exchange gift cards online.
Mi9 will provide Flikgift with marketing support and access to large audiences across its network, helping the business rapidly build its customer base.
Mark Greig, the partnership director of Pollenizer, said it was a terrific opportunity to bring their most promising new companies to Australia's largest online audience.
“Over the past five years, Pollenizer has developed a very lean and disciplined methodology to venture creation," Mr Greig said.
"The opportunity to introduce our innovative web offerings to a larger platform of consumers will significantly improve the rate of success."
ninemsn is part of the Mi9 network and is a joint venture between Microsoft and Nine Entertainment Co