In recent days it has come to light that Ten Network (ASX: TEN) has lobed a $500 million five-year offer to displace the incumbent Nine Network for the cricket media rights. Channel Ten lacks mainstream sport in its programming schedule and many commentators believe this is a major cause of the weak audience share. According to JPMorgan estimates published in The Australian Financial Review, capital audience share for Ten is 21.8%, Nine it’s 36.5% and for market leader Seven, owned by Seven West Media (ASX: SVW), 41.7%.
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