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Louis Vuitton's guide to the perfect pack

Reported by AFP
Wednesday, June 27, 2012
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Jet-setting fashionistas who dread duelling with the hotel ironing board have been given a reprieve from the luxury travel world's leader of the pack.

Louis Vuitton has produced an interactive step-by-step tutorial on its website showing how to pack a suitcase to make sure clothes arrive without a wrinkle.

Called the 'Art of packing', the web app instructs LV fans on the right technique for folding a jacket, shirt, dress and blouse to minimise creasing in the case.

The tutorial also demonstrates how pack a Louis Vuitton trunk — all with the designer's branded goods of course — snug enough to withstand the efforts of even the most careless baggage handler.

The tutorial is available on the brand's website but is programmed in Flash, so it won't work with iPads and iPhones.

25/11/2014 12:38Sydney, Australia. 25 November,2014
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