If Ron Burgundy is your hero you can now emulate the Anchorman character by stepping into his underpants.
Promising to provide "ample support for your little anchorman," Jockey underwear has released a line of retro underwear inspired by Paramount Pictures' forthcoming comedy "Anchorman 2: The Legend Continues."
The arrangement marks the first time since 1950 that the underwear and intimates company has sold underwear inspired by a movie. The last outing was Bob Hope's "Fancy Pants."
It is one of several marketing partnerships the movie studio has finalised, including high-profile deals with Dodge and Ben & Jerry's, the LA Times reports.
Paramount and Jockey declined to discuss the terms of their licensing agreement, citing the confidential nature of their contract.
Jockey is selling the $18 pairs of underwear on its website and in its stores. The briefs come in "Sex Panther Red" and "Beard of Zeus Blue" — names that reference jokes from the original 2004 film, "Anchorman: The Legend of Ron Burgundy."