Richard Branson has a reputation as the lovable billionaire who knows how to have fun.

He basks in the media attention his business empire has brought him and the man has possibly staged more publicity stunts than the organisers of the Olympic Games.

While the headline-grabbing behaviour inevitably varies to suit whatever he is spruiking on that day there seems to be a common theme — Branson picking up beautiful women.

Here are a few examples of the many ladies Branson has swept off their feet in the name of self-promotion.

(All images Getty)